All work
08/Legal · Immigration/2026
Tenpages,fourweeks,fulllaunch.
Brand, build, SEO architecture and hosting — shipped on the original deadline.
Client
Roots Citizenship
Role
End-to-end · Design + Build + SEO
Year
2026
Sector
Legal · Immigration
01The brief
A citizenship-by-investment firm needed a credible, conversion-focused launch site with proper SEO scaffolding — fast, but without looking like it.
02The approach
I owned brand, IA, copy direction, frontend build, technical SEO and deployment. Trust-first hero, country-program pages that double as SEO landing pages, a contact funnel tied into a lightweight CRM.
03The work
1 screen
04Outcome
What shipped, what changed.
- 01Ten production pages launched in four weeks, live at roots-citizenship.com
- 02Indexed and ranking for target program terms within weeks
Deliverables
- Brand
- Web design
- Frontend build
- SEO
- Deployment
Stack
- React
- TanStack Start
- Tailwind
- Figma