All work
06/Streaming · Mobile/2024

Astreamingexperience,restructured.

Less chrome, more story — a hierarchy redesign for a regional Netflix-style service.

Client
Anaflix
Role
Product redesign
Year
2024
Sector
Streaming · Mobile
Anaflix
01The brief

The original interface buried titles under heavy UI chrome and inconsistent typography. Users abandoned browsing because finding what to watch took longer than watching it.

02The approach

Restructured the home into clear editorial rows, redesigned the details page so the trailer leads, and rebuilt search with a keyboard-friendly layout that mirrors how regional audiences actually scan in Arabic and French.

03The work
4 screens
Home — editorial rows replace cluttered chrome
01 · Home — editorial rows replace cluttered chrome
Details — the trailer leads, everything else supports
02 · Details — the trailer leads, everything else supports
Search — bilingual-friendly, keyboard-first
03 · Search — bilingual-friendly, keyboard-first
Cast — actor pages tied back into the catalog
04 · Cast — actor pages tied back into the catalog
04Outcome

What shipped, what changed.

  • 01Detail page CTR up across pilot cohort
  • 02Search-to-play time cut roughly in half
Deliverables
  • Visual hierarchy audit
  • Redesigned core flows
  • Component library
Stack
  • Figma
  • Lottie
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