All work
07/Marketplace · Social/2025
Commerce,withoutthemoney.
A marketplace where the currency is what you already own.
Client
Troc
Role
Product design
Year
2025
Sector
Marketplace · Social
01The brief
Classifieds apps put the listing first and the conversation second. For a trade-based marketplace, the conversation IS the transaction — so the entire IA had to invert.
02The approach
Chat-first product surface. Listings live inside threads, offers are sent as cards, and the search experience guides users to swaps rather than purchases. The visual language uses confident teal greens to differentiate from money-coloured competitors.
03The work
3 screens
04Outcome
What shipped, what changed.
- 01End-to-end product design, ready for build
- 02Custom chat-card primitives that other regional teams have asked to license
Deliverables
- IA & flows
- iOS UI
- Component primitives
Stack
- Figma
- FigJam